Ruhpolding- the name alone is a big one and sends an excited chill down the spines of mere mortals – it’s a name that stands for first-class biathlon, for professionalism and quality, for publicity, and for pure emotion.
Of couse, it would be a shame to equate the town only with one type of sport or the other, especially since it offers so much more. But it is just that theme (sports) that functions as a maxim to ensure the highest standards are met and can be incorporated into building a unifying corporate design.
The client hired the NAGEL agency in 2013 to redesign their current logos and to develop a completely new corporate identity (including a new CI booklet), as well as to work on all print artwork.
We constructed the extensive „Gastgeberverzeichnis“ in 2014, the pages of which are linked through such atmospheric imagery that the catalog works more as a high-quality travel magazine then a meager fact sheet. Further print projects include diverse ads, flyers, image brochures in 4 languages, Roll-Up’s for events, and stationary for their offices.