UP International’s career in the paragliding industry is long, successful and unique. The company excels with its technological competence, speed and flexibility; its excellent strategy is based on different pillars: international presence, comprehensive product range and new developments in technology. In order to enhance UP’s global presence, the company name changed from „UP Europe“ to „UP International“ in 2005.
As its headquarters are in Garmisch-Partenkirchen, UP International has employed NAGEL Advertising Agency for more than three years. We do everything from concept, product pictures, and layout to designing their annual catalogue, which is published in four languages. Other advertising tools, such as advertisements, flyers as well as product design are also done by NAGEL.