Garmisch-Partenkirchen, Grainau and BZB have joined forces. In order to better place the region around Germany’s highest mountain, the Zugspitze, on the market, the two communities and the cable car company hooked up to launch a common publicity campaign. Starting with an advertising campaign, the marketing of the region is due to expand slowly.
NAGEL Advertising Agency has put together the whole marketing concept as well as the complete artwork for the campaign. Several image photos will be used in ads in the most important media.
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